The Brand
Mission
To inspire athletes and fitness enthusiasts to surpass their limits through high-performance products, technical innovation, and a brand identity that represents progress, discipline, and personal excellence.
Vision
To become the global reference brand within the functional fitness ecosystem, leading the next evolution of specialized performance footwear.
Brand Identity
Strength.
Precision.
Progress.
VIC, victory+IAM, “I am”=VICIAM
Discipline and effort from the centre of yourself, to go beyond your own limits.
Manifesto
Defy the impossible.
We don't believe in limits.We believe in what happens when someone decides to break them.When doubt turns into momentum, and fear into the starting point.
We weren't born to settle.We were born to create, to challenge and to evolve.To prove that body and mind can go further when they train with purpose, vision and courage.
Every step, every rep, every second matters.Because progress is not a destination, it's an attitude.A daily commitment to getting better, to the next level, to the version of yourself you haven't met yet.
We don't keep pace. We set it.We redefine what's possible.We turn effort into energy, innovation into performance, and passion into legacy.
This isn't just sport. It's a mindset.A way of living, of moving forward, of enduring.Of looking the impossible in the eye… and defying it.
Brand Story
From the court to the box, without losing rigour
Víctor Chamarro
Founder & CEO
VICIAM was founded by a professional with more than 15 years of experience in premium sports brands. Among other achievements, the founder was part of the team that introduced CrossFit as a sport in Spain more than a decade ago.
Product development
We asked what the community really needs through 250 surveys and 30 interviews with specialists, among them athletes, box owners, coaches and trainers. We built the product from the inside, listening to them.
Our designer, with extensive experience in the world of sport and products with great sales success, has developed a novel and differentiated product.
Our mindset
From day one, our mindset has been to grow fast, be ambitious and build the brand so that users all over the world can benefit from the new technology we have developed.
FAQ
The details that matter
Where can I buy VICIAM?
We haven't opened direct sales yet. This website collects early access sign-ups: whoever registers will be the first to know when and how the product launches.
What makes VICIAM different from other cross-training brands?
We start from a design brief focused exclusively on the movements of functional training, not from a generic platform adapted afterwards. Every materials choice answers that priority. Besides improving athletes' performance, the technology we have developed makes us the first brand to focus on absorbing impact to protect the athlete.
Will you sell internationally?
Yes, we will sell internationally. Our first step is Spain and Europe in the short term, and international markets in the medium term.
How can I collaborate or test the product before launch?
The early access registration is also the entry point to future testing and community opportunities. If you fit the profile we are looking for, we will contact you directly.