The Founder
Founder & CEO
Víctor Chamarro Orera
Víctor Chamarro Orera has spent more than ten years inside premium sport, not watching it from the outside. That decade has been spent on the front line: training in boxes, building relationships with athletes and managing key retail accounts for leading international sports brands, with market share significantly above the national average in the territory.
VICIAM was born from that direct experience: from seeing, box after box, what really works in functional training and what is just marketing. The ambition is not to launch one more cross-training brand, but to build, with the same rigour with which people train, an international premium brand that competes head to head with the sector's references.
“I didn't want to set up a cheaper alternative to what already exists. I wanted to build the brand that I, training in a box, would have liked to find.”
Víctor Chamarro Orera, Founder & CEO
Track record
KAM Iberia, training and activation in CrossFit boxes and key retail accounts, with market share significantly above the national average.
More than a decade of direct commercial experience in the international premium sports sector.
VICIAM's design shaped with the feedback of real athletes in real boxes from the earliest phases of the project, not just in the office.
The Team
The team behind VICIAM
Coming soon